Despite few major modifications, sales continued robust for the following two seasons: near 294,000 for 1950 and a report-setting 310,000-plus for ’51, when Mercury once more claimed sixth. Properly-tuned stock fashions have been faster than V-eight Fords, and had been usually capable of turning near a hundred mph. The 1949 Mercury was a sexy purchase with its Lincoln-like appears, lower costs ($1979-$2716), and a V-eight extra-potent than Ford’s (essential to offset some one hundred extra pounds in curb weight). The seemingly cause for the low gross sales was high price: $2209, some $200 more than Ford’s model, which did higher enterprise and continued into 1948. Henry II determined that the two makes may very well be extra aggressive as an autonomous operation a la the varied Basic Motors items. Ford’s adoption of the 239 V-8 for 1946 was hardly to Mercury’s advantage. Buick’s major mechanical improvement was an unlimited 455 V-8. A major factor was robust new competitors from Pontiac, which provided many of the identical basic cars however had not too long ago returned to its ’60s-fashion performance theme and returned to third for the first time since 1970. Attempting to be all things to all people, Reuss later conceded, only confused Buick’s image — and its customers.
Different variations have been the Chevrolet TrailBlazer, GMC Envoy, Oldsmobile Bravada, Isuzu Ascender, and Saab 9-7X. The Buick’s commonplace engine was a 275-bhp inline six; a 290-bhp V-8 was non-compulsory. Larger compression boosted the flathead V-eight to 125 bhp on unchanged displacement. Resuming its power lead over Ford, Mercury acquired a stroked V-8 with 255.Four cid, dual downdraft Holley carburetors and 110 bhp to become a genuine 100-mph performer for the first time. Mercury was conceived largely by Edsel Ford, who saw a place for it within the Ford Motor Company lineup some time earlier than his father Henry did. Earlier than war’s finish, Henry Ford II, Edsel’s son and previous Henry’s grandson, returned from the Navy to run Ford Motor Firm. Outdated Henry would reside till 1947. HF II quickly resumed civilian manufacturing, and Mercury positioned 10th within the 1946 industry race with about 86,600 items. They have been sold from November 1947 through mid-April 1948, when the ’49s appeared. The Korean struggle limited 1952 production all through Detroit, so Mercury constructed only 172,087 automobiles to complete eighth within the annual race. Business picked up with the top of Korean battle restrictions, and Mercury moved practically 305,000 automobiles, though it as soon as once more ran eighth.
America’s entry into World War II restricted model-yr manufacturing to fewer than 23,000 units. Manufacturing averaged about 80,000 per 12 months within the early ’40s, good for twelfth or 13th within the industry, thus winning vital new enterprise for Dearborn by filling the massive price hole between Ford and the Lincoln Zephyr. A 239-cid L-head V-8, it was a slightly bigger version of the Ford “V-8/85,” having the same stroke but a bigger bore. Mercury got a pair of hardtops: a Sport Coupe and a more-deluxe Monterey model (sans coated roof). Regal catered to luxurious seekers with LS and bucket-seat GS sedans using 3.8-liter V-6s — a 195-bhp model for LS, a hot 240-bhp supercharged version for GS, which additionally boasted leather upholstery, sporty styling accents, and handling-oriented Gran Touring suspension. Coupes were forgotten, but sedans got smooth, handsome lines on longer wheelbases that made for roomier interiors. Monterey and Montclair added Phaeton hardtop sedans at mid-season, replacements for their low-roof pillared Sport Sedans held over from mid-1955. Just as LaCrosse changed two familiar nameplates, so did Lucerne in 2006. Taking over for each LaSabre (a Buick staple since 1959) and Park Avenue, the Lucerne shared a platform with the Cadillac DTS.
Horsepower rose a nominal two for ’51, when a significant new possibility arrived in Merc-O-Matic Drive. Though little bigger than Mercury’s previous L-head at 256 cid, the ohv had modern quick-stroke dimensions, a 5-primary-bearing crankshaft, and rather more horsepower — 61 with the standard four-barrel carburetor. Although division general manager Ed Ragsdale never mentioned how a lot this makeover cost, it must have run a number of hundred million. Additionally shared with Ford was tight, clear styling, though the resemblance with that yr’s equally new Lincoln did not hurt. A $1212 convertible sedan was added for 1940, that 12 months’s heaviest and most-costly Mercury. GM completely redesigned its full-measurement models for 1971, and that 12 months’s huge Buicks have been the most important and heaviest but — as massive as American cars would ever get. Production of the ’47 models did not begin until February of that year, so Mercury’s output was about the same as its 1946 tally.
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